Email marketing remains one of the most effective ways to engage with customers and drive conversions. Whether you’re just starting out or looking to scale, using free email marketing tools can give you the power to connect with your audience without breaking the bank.

This blog’ll cover the best free email marketing tools available, highlighting their features, limitations, and ideal use cases.

 

Why Use Email Marketing for Your Business?

Before diving into the tools, it’s essential to understand why email marketing is a critical asset for any business. Here’s what you gain:

  • Cost-effective marketing: With minimal expenses, you can reach a broad audience.
  • Personalized engagement: Email allows you to target specific customer segments with tailored content.
  • High ROI: On average, email marketing offers a return on investment (ROI) of $42 for every $1 spent.
  • Easy automation: You can automate responses, follow-ups, and nurture campaigns to keep your audience engaged.

Now, let’s take a look at the top free email marketing tools to help you kickstart or elevate your email campaigns.

1. Mailchimp

One of the most popular email marketing platforms, Mailchimp offers a user-friendly interface that’s great for beginners. It also integrates seamlessly with most websites and CRM tools.

  • Free Plan: Up to 500 contacts and 3,500 email sends per month.
  • Features: Basic email templates, audience segmentation, and detailed analytics.
  • Best for: Businesses starting with email marketing who want simple-to-use features and solid reporting capabilities.

2. Sender

Sender stands out as one of the best free email marketing tools with robust features like automation and advanced reporting—usually found in paid plans on other platforms.

  • Free Plan: Up to 2,500 subscribers and 15,000 emails per month.
  • Features: Easy-to-use email editor, automated workflows, and analytics to track campaign performance.
  • Best for: Growing businesses that need automation and tracking at no cost.

sender pricing

3. Brevo formerly Sendinblue

Sendinblue is ideal for businesses that want both email and SMS marketing. Its free plan focuses more on quality than quantity, offering great tools for smaller campaigns.

  • Free Plan: Unlimited subscribers but limited to 300 emails per day.
  • Features: Automation workflows, SMS marketing, A/B testing, and transactional emails.
  • Best for: Businesses that want to combine email and SMS marketing in one platform.

brevo pricing

 

4. Benchmark Email

Benchmark Email is known for its user-friendly drag-and-drop editor and responsive email designs. Even with the free plan, you get access to beautiful templates and essential marketing features.

  • Free Plan: Up to 500 subscribers and 3,500 emails per month.
  • Features: Email editor, responsive designs, and A/B testing.
  • Best for: Businesses seeking a clean, simple interface to create responsive email campaigns.

benchmark pricing

5. MailerLite

If you want a platform that provides more than just email marketing, MailerLite is your go-to tool. Its free plan includes advanced features like landing page creation and automation, making it a versatile choice for marketing.

  • Free Plan: Up to 1,000 subscribers and 12,000 emails per month.
  • Features: Email automation, pop-ups, landing pages, and detailed campaign reporting.
  • Best for: Small businesses looking to build comprehensive email campaigns with automation.

mailerlite pricing

6. Moosend

Moosend offers an impressive array of email marketing features, even in its free plan. With marketing automation, list segmentation, and analytics, it’s one of the most powerful free email marketing tools available.

  • Free Plan: Unlimited emails to up to 1,000 subscribers.
  • Features: Advanced automation, drag-and-drop email editor, and segmentation.
  • Best for: Companies seeking advanced email automation capabilities without a steep learning curve.

 

moonsend pricing

7. Mailjet

Mailjet combines collaboration tools and real-time email editing, making it perfect for teams working together on email campaigns.

  • Free Plan: Unlimited subscribers with 6,000 emails per month (200 emails/day).
  • Features: Team collaboration tools, A/B testing, segmentation, and email templates.
  • Best for: Businesses with collaborative marketing teams that need real-time editing features.

mailjet pricing

 

8. Zoho Campaigns

Part of the Zoho Suite, Zoho Campaigns is an excellent choice if you’re already using Zoho CRM or other Zoho tools. Its free plan provides essential email marketing features with the added benefit of seamless CRM integration.

  • Free Plan: 6,000 emails per month for up to 2,000 contacts.
  • Features: Basic automation, A/B testing, and customizable templates.
  • Best for: Businesses already using Zoho’s ecosystem for CRM and other marketing needs.

9. HubSpot Email Marketing

If you’re already using HubSpot for your inbound marketing or CRM, its email marketing tool can help streamline your campaigns. HubSpot’s free plan is quite generous, allowing you to integrate with the CRM for better targeting and tracking.

  • Free Plan: Up to 2,000 emails per month with unlimited subscribers.
  • Features: CRM integration, email tracking, automation, and reporting.
  • Best for: Businesses that already use HubSpot CRM and want to streamline email marketing efforts.

10.SendPulse

SendPulse is a multi-channel marketing platform that goes beyond email to help businesses engage their customers via email, SMS, web push notifications, and even chatbots. It’s a great solution for businesses that want to diversify their communication strategy without the complexity of managing multiple tools.

  • Free Plan: Up to 15,000 emails per month to 500 subscribers.
  • Features: Email automation, SMS marketing, web push notifications, chatbot creation, and landing page builder.
  • Best for: Businesses looking for an all-in-one platform to combine email with other communication channels like SMS and chatbots.

 

send pulse pricing

 

How to Choose the Right Free Email Marketing Tool?

When choosing a free email marketing tool, consider the following factors:

  1. Subscriber limit: Some tools limit the number of subscribers you can have, while others limit the number of emails you can send.
  2. Features: Look for tools that offer the needed features, such as automation, A/B testing, and CRM integration.
  3. Ease of use: Choose a platform that fits your skill level. Some tools are more beginner-friendly than others.
  4. Scalability: Make sure the tool can grow with your business, offering affordable upgrade options as your email list expands.

 

Conclusion

Email marketing doesn’t have to be expensive to be effective. These free email marketing tools provide excellent features, whether you’re just getting started or looking to improve your strategy. With the right tool in hand, you can build meaningful connections with your audience, boost conversions, and grow your business.

Choose the one that best fits your needs and start creating impactful email campaigns today!