In this blog article, check out a list of 20 successful email marketing tools that are helping businesses everywhere.

What is an email marketing service?

Your email marketing operations are streamlined by email marketing services and software. Depending on the service you choose, they have a wide range of capabilities, but they frequently have functionality for automation, subscription, regular email communication, notifications, monitoring, campaigns, interaction with other marketing, sales, and service software, and analytics.

Today, email marketing services remain a crucial strategic tool for companies of all sizes and in all sectors. They enable companies to forge close bonds with prospects and clients while guiding them through the buyer’s journey and keeping open lines of communication.

Selecting the Right Email Marketing Service

It’s crucial to know exactly what you need and doesn’t need before beginning your search for the best email marketing solution. It might be challenging to choose the best email marketing provider for your business with the variety of options available.

Consider your requirements while selecting the best email marketing service for your company. A free or paid email marketing solution is what you prefer. Do you like to manage all of your email campaigns personally or do you want a tool to help you send out automatic emails? It’s time to consider your options once you have a clear understanding of what you require.

There are many free email marketing tools in the market in which MailChimp and SendGrid are just two examples. Both of these sites provide fundamental functionality without charge, but they also provide more sophisticated options to users who purchase subscriptions. Although they can cost more than some of the free choices, paid email marketing services are also offered. AWeber and Constant Contact are a couple of the well-liked premium email marketing providers.

It’s time to compare your options once you’ve decided which kind of email marketing service is best for your company.

 Here are four key factors to consider when choosing an email marketing service: 

  1. Price: What is the cost of the service? Is using the platform free, or do I have to pay for each receiver separately?
  2. Features: What attributes does the platform provide? Are they simple to utilize? Do they provide sufficient room for customization?
  3. Capabilities: The platform’s email marketing capability, how strong is it? Can they control sending rates, send emails automatically, and monitor email engagement?
  4. Customer support: How quickly does the customer service staff respond to questions? Do they have a 24-hour helpline call for any problems?

How to Choose an Email Marketing Platform

One of the most effective ways to interact with clients and develop relationships is through email marketing. Making a decision can be challenging because there are so many different email marketing systems available. The following advice can help you select an email marketing platform:

1. Do some audience research.

What kinds of goods and services do they utilize? What kinds of things do they like to do and buy? Once you have this knowledge, you can start creating email messages that are specifically aimed at them.

2. Decide which platform best meets your needs.

Several well-known email marketing systems include Active Campaign, Hootsuite, and MailChimp. Considering that each has benefits and drawbacks of its own, it’s critical to select the option that will work best for your company.

3. Bear your budget in mind.

Email campaigns might be costly, but there are also many cost-free alternatives. Before making a decision, it’s critical to consider both the costs and the rewards.

4. Opt for a platform that allows for integrations with other programs and services that are part of your company’s ecosystem.

Popular integrations include SendHub, AWeber, and SumoMe (for managing email lists and adding social media connectivity) (for sending transactional emails).

5. Examine various email marketing to find which ones are most effective for your company.

It’s crucial to gauge outcomes on both a quantitative (such as open rates) and qualitative level (such as customer satisfaction).

HMA Autoresponders

With so many email marketing tools out there, it will be hard to decide which one is right for you. Here are the best email marketing tools for small businesses.

The 20 Best Email Marketing Tools

An email marketing platform is one of the first additions to a marketer’s tool belt for good reason: email marketing is still a quick and efficient way to engage and nurture leads into lifelong customers. Quite simply, email marketing services exist to make the process of email marketing simpler, they have features and capabilities that enhance the efficiency of email marketing. In this blog article, check out a list of 20 successful email marketing tools that are helping businesses everywhere.

Benchmark Email Marketing Tools

1. HubSpot

You can manage all of your digital marketing activities, including email, social media, and landing sites, with HubSpot. This enables you to get a complete and comprehensive picture of a customer’s interactions with your brand.

You can create quality leads, convert those leads into customers, and turn customers into prospects all within the same application by using HubSpot’s unified, seamlessly linked CRM. It becomes a single, comprehensive platform for marketing and sales.

Cost: The email marketing software from HubSpot is free forever, as it is the CRM for small to enterprise businesses. However, it can be worthwhile to pay for one of the premium Marketing Hub plans if you require increased features.

2. Moosend

Moosend is an email marketing and marketing automation platform that offers a variety of features at a low cost. It is best for creating automation and sending personalized emails. You can quickly create email newsletter campaigns, landing pages, and subscription forms using the Moosend platform to capture, nurture, and convert your audience. You can also use advanced automation features to build targeted campaigns for different audience segments or to design unique workflows like welcome, engagement, or abandoned cart sequences. You may measure campaign performance and user engagement using real-time reporting and analytics tools to make data-driven decisions.

Cost: Send unlimited emails, build automated workflows, forms, and landing pages, and send transactional campaigns to up to 500 contacts with the $9 per month Pro plan. The Enterprise package is based on custom pricing for enhanced capabilities and extra support.

3. Omnisend

Ideal for designing unique workflows. The omnichannel functionalities of Omnisend set it apart from other email marketing platforms by giving you more control over how and where you communicate with your audience. You can include email, SMS, push notifications, Facebook Messenger, WhatsApp, and more in the automation workflow.

Using a platform like Omnisend might assist you in creating and managing more specialized, targeted communication workflows if you’re trying to reach a certain population that might not respond well to standard email communication.

To help you get started quickly, Omnisend also provides templates for email capture, campaigns, and automation workflows.

Cost: Omnisend offers three different pricing tiers, including a free tier with very limited features and a pro tier that may be customized. They offer a free trial period for each of their programs so you can try them out and see which one suits you the best.

4. EngageBay

Best for social media marketing and account-based email marketing. The UI of Engagebay is user-friendly and simple to use. Operating this platform does not require any prior marketing expertise.

There are several features offered by Engagebay that you might not need. However, the company’s primary goal is to provide its clients with a solution to any issues they could have.

Cost: Four plans are provided by EngageBay. The Free plan comes with all the necessary components to aid new small enterprises. Account-based marketing, sophisticated automation, traffic analytics, and other expert capabilities are included in the Pro plan, which starts at $99 for unlimited contacts.

5. SendinBlue

SendinBlue is an email marketing platform that enables users to send over 30 million automated emails and text messages daily, making it the best for sending automated nurturing and text message campaigns.

Additionally to email, SendinBlue provides a forms tool that enables you to gather fresh leads, which you can later group into particular lists and add to email nurturing campaigns.

Cost: SendinBlue offers four major plans: one is free, two costs between $25 and $65 per month, and the fourth is enterprise-level and necessitates a custom quote. The price of the plans varies depending on how many emails are sent each day or each month.

6. Pabbly

Most effective for sending mass emails. With Pabbly Email Marketing, you can send bulk emails by connecting via SMTP or an external SMTP server. Pabbly offers unlimited access to SMTP routing, workflow automation, email scheduling, and much more. You can plan emails and set up triggers to prevent manual follow-up responses with the aid of the tool’s marketing automation and autoresponders.

Additionally, Pabbly provides drag-and-drop email customization capabilities and responsive email templates. You can track information like bounce rate, open rate, and click-through rate with the email tracking feature to make your email marketing and campaigns more effective.

Cost:  Depending on the number of subscribers you have, Pabbly provides several plans. They provide both a free plan that allows you to send an unlimited number of emails to up to 1,000 subscribers and an advanced plan designed for websites with huge audiences.

7. MailChimp 

MailChimp is one of the most popular email marketing tools on the market and for good reason. It’s easy to use, has a wide variety of templates and pre-made campaigns, and lets you track your results in real-time. You can also create your campaigns quickly and easily, or download pre-made ones from MailChimp’s library. One drawback is that it can be expensive if you want to use its more complex features, but overall it’s a great option for beginner and experienced marketers alike.

Cost: With the $10.20/month Essentials package, you can launch campaigns for up to 500 contacts.

8. AWeber 

AWeber is another leading email marketing tool with tons of features, including support for add-ons such as form automation and integration with various CRM systems. Its drag-and-drop interface makes creating email campaigns quick and easy, while its reporting capabilities let you track your results in detail. Although AWeber is a bit more expensive than MailChimp, its paid plans offer more features (including unsubscribing Forever modules) at a reduced cost per campaign unit processed.

Cost:  For up to 500 email subscribers, it costs $16.15 per month. You have no restrictions with the Pro plan, so you may send as many emails as you’d like, add an infinite number of contacts, and build an unlimited number of email lists.

9. SendOwl 

SendOwl is another great option for beginner marketers because it’s free to sign up for an account and use its simple wizard-based interface to create email campaigns. It doesn’t have as many features as some of the other options on this list, but what it does have is highly effective at driving engagement and conversions.

SendOwl is unique in that it connects directly with your customer’s email account so that you don’t need to create separate contact forms or opt-in pages. This makes creating custom email blasts much simpler (and less time-consuming). You can also schedule sending times automatically, add clickable links, track opens and clicks.

Cost: The basic pricing plan starts from $9/month to $39/month.

10. GetResponse

GetResponse is another well-known email marketing platform that offers a wide range of features to help you create and send powerful emails, track your results, and manage your lists. It is an email marketing tool that aids in the development of a useful list of potential customers, subscribers, and clients. Along with this, it aids in email sending, landing page development, webinar development, conversion funnel creation, and marketing automation. GetResponse is recognized as a strong and user-friendly tool.

Cost: With features like autoresponders, limitless landing pages, an infinite website builder, basic segmentation, email scheduling, etc., it costs $15 per month for up to 1000 subscribers.

11. ConvertKit 

 ConvertKit is an all-in-one landing page builder that makes it easy to create beautiful pages that convert visitors into leads or customers. Everyone, from solopreneurs to established web enterprises, may benefit from ConvertKit. With ConvertKit, you may send emails to email subscribers directly, such as broadcast messages or autoresponder campaigns. I

t offers a variety of beautiful and editable landing page templates to aid in the acquisition of new subscribers or the promotion of goods and services. The landing page editor will get you up and running in a matter of minutes even if you have no prior design knowledge.

Cost: The entire plan, which covers subscribers up to 1,000, costs $29 per month.

12. SumoMe 

 SumoMe is an all-in-one suite of tools that helps you grow your website’s traffic and conversion rates by automating common tasks like content creation, social media engagement, lead nurturing, and more. SumoMe is a plugin that offers a variety of tools with various features. With the aid of these technologies, you can improve traffic, engage site visitors, grow your email list, and foster community.

Cost: SumoMe is a free plugin that gives you access to a variety of tools that can all be used to grow your email subscriber list.

13. Constant Contact 

Constant Contact is another well-known email marketing platform that offers a wide range of features to help you create and send powerful emails, track your results, and manage your lists. Constant Contact is one of the world’s major producers of email marketing software, with more than 600,000 customers. It is renowned for its adaptability, lovely layouts, and extensive feature set.

Constant Contact offers capabilities for event marketing, polling, deals, and social networking in addition to standard email marketing. You need a reliable email marketing program provider who gives you room to expand if you run a firm.

Cost: There is a generous 60-day free trial period, and pricing starts at $16.00 per month.

14. ActiveCampaign 

 ActiveCampaign is one of the most popular email marketing software options on the market today, and for good reason! It offers a wide range of features to help you create and send great emails, track your results, and manage your lists. ActiveCampaign is a modern customer relationship management platform. Automating sales, support, and marketing fosters the growth of effective campaigns. Artificial intelligence, app integrations, and site tracking are just a few of the different techniques used.

Cost:  The four plans offered by ActiveCampaign are Lite, Plus, Professional, and Enterprise. The price varies depending on the number of contacts and the frequency of payment (monthly or annually).

15. Infusionsoft 

 Infusionsoft is one of the leading CRM and email marketing software for small businesses. One of the most widely used programs available, more and more small business owners are using it daily to enhance their marketing. Infusionsoft keeps track of your leads’ sources so you can make use of that data. You may run a report at any moment to discover where your leads came from, how many sales you’ve made with those leads and more.

Cost:  Three distinct options are available, with monthly costs ranging from $79 (Grow plan) to $199 (Infusionsoft plan). You can try the platform with a free 14-day trial from Infusionsoft before making a choice.

16. Hootsuite 

Hootsuite is another popular platform that allows you to manage multiple accounts simultaneously. It has a free plan with limited features, but several paid plans offer more flexibility and features. You can also use Hootsuite to track your social media accounts and see which posts are driving engagement (and thus conversions).

Cost:  Hootsuite’s monthly price ranges from $49 to $739, depending on the pricing plan you choose.

17. SendPulse

Sendpulse includes the essential elements needed to manage email campaigns. It enables the centralized sending of emails, SMS, online push notifications, and Viber messaging. Additionally, it offers thorough data on campaign results as well as complete statistics on the efficiency of each channel. A multi-channel marketing strategy is provided. It enables the creation, customization, and distribution of messages via push notifications, SMS, and email. It improves the efficiency of your communications.

Cost:  With the free plan, you can send up to 15,000 emails to 500 subscribers. However, it does not provide dynamic segmentation and also bears the SendPulse branding. Pay-as-you-go subscriptions start at $32 for 10,000 emails, or $0.0032 per email, in the lowest tier.

18. EmailOctopus

EmailOctopus is an email marketing service that offers a variety of email marketing templates, enabling customers to create campaigns that are easy to produce and responsive to any device. Users can enter contacts, integrate forms, make tailored reports, and construct drip email sequences. Additionally, users can use segmentation to create highly targeted email messages based on the consumer data that matters the most to their business. Bloggers and small business owners like this automation option because it is simple, convenient, and affordable.

Cost:  For a list of 200,000 persons, EmailOctopus charges $395.00 per month, making them the least expensive choice among its rivals. Many of the functions can be used without registering at all. Its free starter level includes up to 10,000 monthly emails and 2,500 subscribers.

19. Campaigner

Campaigner functions as a combined solution for SMS and email marketing. The platform enhances the customer experience by automating multi-channel activities and enabling sophisticated personalization, which increases sales. Additionally, the software enables users to link online shops to their Campaigner accounts for simpler synchronization of client data and purchase and order information.

Cost:  The price of a campaigner depends on the qualities you choose. The platform offers Starter, Essential, and Advanced plans for email features, with monthly prices ranging from $59 to $649.

20. MailerLite

MailerLite is a free email marketing service that comes with the powerful tools your company needs to increase the number of subscribers. With the help of an all-in-one email marketing tool, businesses of all sizes can design, automate, and monitor email campaigns that provide fruitful outcomes.

MailerLite, as the name suggests, simplifies the intricate procedures involved in creating email campaigns. It has a built-in newsletter editor and photo editing features that are useful when developing engaging email campaigns. The newsletter editor in MailerLite is a straightforward drag-and-drop tool that does away with the need for code in the emails you send to your subscribers.

Cost:  Users with up to 1,000 members are eligible for the free plan. Users can send up to 12,000 emails each month using this service. For advertisers with more than 1,000 members, the premium plan is designed. The cost is based on how many subscribers there are. The initial monthly cost is $10, and the maximum monthly cost is $50.

Choosing an email marketing service company can be a tough task, but with this article, we’ve made it easy for you and everybody. For more information like this, you can take a guide from NSP Global Services

Why is an email marketing service important?

Email marketing is widely considered to be one of the most effective marketing strategies because it allows you to send targeted messages to a large number of people with little effort on your part. Additionally, email marketing services make it easy to keep track of your progress and measure the success of your campaigns.

Some of the best email marketing tools include MailChimp, AWeber, and Campaign Monitor. All three services offer free plans that allow you to create a limited number of emails each month, but they also offer paid plans that allow you to send more emails per month. It’s important to choose the right email marketing service for your needs; for example, MailChimp is good for creating short, simple emails while AWeber is better suited for creating longer and more complex emails.

Overall, email marketing is an excellent way to reach a wide audience with little effort on your part. Choose the right email marketing service for your needs and enjoy the benefits!

Frequently Asked Questions (FAQ)

There is no one-size-fits-all answer to this question, as the best email marketing software will vary depending on your specific needs and preferences. However, some popular email marketing software options include:


  1. MailChimp
  2. ConvertKit
  3. AWeber:
  4. SendOw
  5. MailerLite

There are four main types of email marketing: push, pull, drip, and gamification.


Push email marketing involves sending out emails to a list of recipients without any prompting on the part of the sender. 

Pull email marketing involves sending out emails that are triggered by events (such as a new purchase or subscription) that occur on the recipient’s side of the relationship. 

Drip email marketing involves sending out small batches of emails over a longer period of time (typically weeks or months). 

Gamification is a type of push email marketing that uses game mechanics (such as rewards) to encourage users to take action (such as filling out a form or signing up for a subscription).

There is no one answer to this question, as the best platform for email depends on the specific needs and preferences of the individual user. Some factors that may influence a user’s decision to choose a specific platform for emailing include:

-The user’s preference for using a desktop or mobile platform

-The user’s preference for using an email client or a webmail client

-The user’s preference for using a centralized or decentralized email system

-The user’s preference for using a public or private email server

-The user’s preference for using a self-hosted or third-party email service

Ultimately, the best platform for emailing will depend on the individual’s individual needs and preferences.