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Programmatic Advertising

Programmatic Advertising

Given that we are consuming more and more of our media on digital devices, digital advertising strategy is continuously changing. Since the first banner ad was served in 1994, the digital advertising ecosystem has undoubtedly advanced significantly. Programmatic advertising has arguably experienced the greatest advancement. Late in the 2000s, programmatic advertising was developed to give […]

What is Social Media Marketing

What is Social Media Marketing

Marketers from various industries are advancing social media marketing (SMM) from a standalone tool to a multifaceted source of marketing intelligence on an important—and expanding—audience, with over 80% of consumers reporting that social media, especially influencer content, significantly influences buying decisions. For companies of all sizes, SMM is an effective way to connect with prospects […]

SERP Position Zero

SERP Position Zero

The goal of so much of what we do as marketers is to be found online, which entails having our material appear at the top of search engine results pages (SERPs). But during the past five years, search engines have undergone significant transformation. We now do online searches on computers, smartphones, and voice assistants like […]

Digital Marketing for Small Business

Digital Marketing for Small Business

Regardless of a company’s size or whether it conducts business online or not, a digital marketing strategy is a crucial component of the entire marketing mix. In order to increase sales in the current economy, small business marketing for a local business can include many offline local advertising techniques.  However, it also needs to incorporate […]

Content Marketing

The Ultimate Guide to Content Marketing in 2023

Content Marketing is still alive. But it’s altering. What once worked may not always be viable now. Despite being widely used in the past, there are other ways to communicate with people nowadays. When it comes to cultivating a devoted customer base, generating leads, and increasing brand trust, importance of content marketing is a wonder. […]

earned media

Earned Media

Although the phrase “Earned Media /PR” is not new, it now has a broader definition.It belongs to a category of media forms that also includes owned, shared, and paid media, all of which have excellent chances to sway consumers. In this article, we will talk about earned Earned Media /PR , what is b2b public […]

Growth Hacking

Growth Hacking

The phrase “growth hacking” serves as a catch-all for tactics with a growth-centric focus. It is frequently applied to early-stage firms with tight budgets that require rapid expansion. The general aim of growth hacking tactics is to increase user or customer acquisition costs as little as feasible. Sean Ellis, the founder and CEO of GrowthHackers, […]

Geofencing

Geofencing Digital Marketing

With geofencing marketing, which allows businesses to target certain potential clients inside a defined geographic area, mobile marketing has advanced to a new level. What is geofencing meaning? How much does geofencing cost in India? What is the future of geofencing marketing in india? What is geofencing and how does it work? We will answer […]

Google Ads Smart Bidding

Google Ads Smart Bidding

A well-known strategy for increasing website traffic and sales is Google search ads. They have become one of the most well-liked forms of advertising in large part because of this. However, running this kind of advertising campaign can occasionally seem difficult and time-consuming. If you currently manage a pay-per-click campaign for search ads, you may […]

Interactive Content

Interactive Content

Interactive content is one when the audience is actively inspired to interact with the content that they’re overwhelmed with. This might be as straightforward as sharing queries on a live webinar, employing a tool or calculator, or collaborating on a quiz.  Interactive content in digital marketing is one of the most effective ways to interact […]