Bounce rate is the percentage of viewers or visitors who came to your website and leave without viewing any other pages or clicking on another link or filling any forms or doing any further works on that website. For example, Someone visit your website, land on a page find their desired results, and go back from there or someone visits your website and finds it difficult to load or time-consuming to load so quit. A bounce rate below 40% is considered as good whereas a bounce rate above 60% is considered as really poor. There is a mathematical formula for calculating bounce rate (Bounce rate (%) = Visitors that access only a single page, ÷Total visitors, to the website.)
Two important things to keep in mind: Bounce rate doesn’t measure the amount of time a viewer or visitor spends on the site, you can have a great engaging website still have a higher bounce rate, and bounce rate is not always a bad thing. For example, Wikipedia(trend of the one-page website), as most of the information a user is searching, is available on its 1st landing page. There is another term called “Exit Rate” which has a different concept from bounce rate, Exit rate is when someone leaves your website after viewing multiple pages or doing multiple tasks for another website or exit the browser after visiting your website
There are few bounce rate analytics platforms, some of them are Google Analytics and Hubspot.
How to decrease Bounce Rate?
- Page load time:- The faster your page opens the more user it attracts, so reduce the page load time. A better page load time is expected to be lower than 2 sec.
- Mobile friendly:- Most of the user uses their mobile phone to visit any website, so the more friendly a website is for the mobile user the better its performance is, provide less pinching and zooming and provide content fit to the mobile screen.
- Content title:- Don’t mislead users or visitors about the content, provide content that matches the title of the page.
- Never provide a blank page:- A blank page may irritate the visitors to visit your website again and they will avoid visiting or do any further tasks on that website.
- Reduce technical errors:- The better a website works with minimal technical issues the more user its attracts and the better its bounce rate will be.
- External links:- Provide most of the information to the user on your website rather than taking them to other/external links or other websites.
- Provide better content:- The better a website contains high-quality content and accurate content the more a user or visitor explores the website and does several works on it.
- UI/UX:- Provide a better and simpler user interface and navigation to the website.
- Information from visitors:- Visitors hesitate to visit websites that demand their details instead of providing their desire results, so demand fewer user details and provide more informative pieces of stuff.
- Minimize non-essential contents.
- Pop-up ads: Get rid of unwanted pop-ups and auto-play videos from the websites.
- Language preferences:- Provide more language preferences and language conversion on your website that will help the different users from different parts of the world visit and be easily readable.
Bounce rate is used to calculate your marketing efforts, it also tells how much you are living up to visitors’ or viewers’ expectations. For better performance of your products you need to reduce the bounce rate of your website and provide useful and meaningful information to the visitors and make your website user-friendly and more and more informative and less trouble to visitors.