To help small businesses navigate current digital marketing trends, here are some tips to follow for the better use of the latest trends in marketing:
1. Connect With your Customers
2. Repurpose Content
3. Enter Podcast Space
4. Create more Data-Driven Content
5. Always aim for Top Search Results
6. Enter the Podcast Space
Smart and small businesses are taking advantage of new tech to reach more customers whenever they want to be reached, and also everywhere, in a way that makes them feel very special. If you’re looking for ways to ramp up your marketing to find an edge, you don’t want these few digital marketing trends.
1. Wifi marketing:
Free public wifi is a part of the customer experience, we already know that of course.
WiFi marketing allows you not only to satisfy a customer’s need by offering a connection but also to do something more with that. So how do you make sure that your business is benefiting from the arrangement?
Smart marketing is not just about jumping on the latest digital marketing trend, or collecting information about it, but also about understanding how that information is important in context. With WiFi marketing, you are simply leveraging your free WiFi to make offers to customers and to collect information connecting to your network. The beauty here is that you already knew that your audience had visited your physical location, even though they didn’t buy anything, they have already taken more steps than anybody you would target on Facebook, Instagram, Google, or other typical advertising areas.
Our mobile devices remember our preferences for so many things like who we follow on Facebook, Instagram, our home address, the places where we usually order takeout, and some more. It should come as no surprise that we expect the same from our digital marketing also. Directly, the bar is higher when it comes to marketing to folks who we want to buy from our business.
You have to mainly focus on personalization. That means taking a closer look at not only just how your customers are coming to your website but also the other data they leave in there as well.
3. Voice Strategy
As home assistants like Google home, Alexa and Siri grow in popularity these days, it makes sense that a lot more searches are done by voice. But what does that mean for small and smart businesses?
Vocal communication is one of the easiest and also most common forms of interaction among people, so it should not come as a surprise that people also want to use voice while interacting with technology and their favorite devices.
Small businesses that want to remain relevant will have to adapt to this new take on traditional internet searches, which is why creating a voice search strategy is becoming a top priority for all small businesses.
The important thing to remember is that most voice searches are in fact questions, so content should be customized towards providing better relevant answers. Another great voice strategy you should adopt is creating an Alexa skill or Google action, which can help you reach potential customers who frequently use Alexa or Google home voice assistants.
4. Quality Content
Content marketing can do a lot for your business, but the push to develop new takes continually can leave you so busy coming up with what is next that you are not focused on what matters to your business at the moment. It can be easy to get caught on the “content treadmill” where you are spending so much energy on your publishing schedule that you are not so focused on the bigger picture.
The most important thing here is to make sure you’re doing something that you can commit to for the long haul, and not something that takes over your life completely. If something feels like a burden to you, imagine how it’ll come across to all your audience.
5. Interactive content
Interactive content lets your audience feel a part of the conversation. A recent survey found that 56% of people engaged in at least one digital activity over the past few years. Once again, with virtual communication dominating the world, you have to make it as human as possible. A face-to-face interaction involves two-way discussions. You can mimic this experience by crafting an engagement strategy that evokes your customer participation.
Frequently Asked Questions (FAQ)
The scope of digital marketing for small businesses is vast, encompassing a broad range of strategies and tactics. Digital marketing can range from basic SEO (Search Engine Optimization) to more sophisticated tactics like social media marketing, email campaigns, influencer marketing, and content marketing. Small businesses should use digital marketing to increase their reach and create a stronger brand presence in their local area, as well as being able to reach a much larger audience online than traditional forms of advertising offer.
New trends in digital marketing for small businesses include using video content for engagement and storytelling, creating interactive experiences through augmented reality or virtual reality platforms, utilizing influencer partnerships to gain exposure and create a positive reputation for the brand, optimizing website designs with user experience in mind and incorporating artificial intelligence into content generation. Additionally, businesses should focus on personalizing their customer experiences by providing tailored recommendations based on past interactions with the company’s products or services.
Small businesses should use digital marketing because it’s cost-effective compared to traditional forms of advertising such as print ads or TV commercials. Digital strategies are also measurable and allow business owners to track results in real time so they can make adjustments accordingly. Additionally, with technology constantly changing the way consumers interact with brands online, having an effective digital presence will help establish credibility while allowing companies to stay ahead of competitors that lack this presence. Furthermore, having an effective digital presence allows businesses to build relationships with customers by engaging them directly via social media posts or emails, creating long-term loyalty among consumers.
The latest trends in digital marketing for business include optimizing mobile experiences through responsive web design and developing conversational AI chatbots that can interact with customers 24/7 without requiring any additional human help. Content creation has become increasingly important as search engines continue to rank websites higher if they have high quality content regularly updated on them. Automation is also becoming more popular among marketers who want to save time by streamlining processes such as lead generation and campaign management; this helps them target more potential customers faster than ever before. Additionally, marketers are leveraging new technologies such as augmented reality (AR) and virtual reality (VR) to create immersive experiences for their customers that drive engagement even further.