Growing your business is the dream of any business person, yet at times, it can be easier said than done. With ferocious competition and market trends, the“slow and steady” approach can be limiting. If you wish to stand out from the crowd, then unlocking rapid growth is your answer – and that is where growth hacking techniques come into effect.
Growth hackers focus on one tactic at a time. By following a specific technique, growth hackers can identify, adjust, repeat, and scale. Here are some techniques you can start doing right now to see immediate results :
- Blog like your brand depends on it:
If they can’t find you they can’t love you. If you haven’t already started a blog for your business, fire one up and start writing today. It is one of the least expensive, simplest ways to get in front of an audience and connect with all the influencers.
The more content they read about your brand, the more likely they are to trust you, choose you, and recommend you to their friends.
If you disappear, so will your audience.
2. Tap into 3rd Party Audiences:
Guest blogging is mentioned, but podcasting is a great way to tap into other audiences. To attract more readers often invite influencers in your industry on your podcast to get attention from their audiences.
Platforms such as Reddit, Quora, and even LI for outreach will provide you with an opportunity to conduct extensive research, utilize personas, and build a name for yourself. So, don’t skip out on this when trying to extend your growth and reach.
3. Creating E-A-T For Your Brand:
Once you have nailed down your audience, your next focus should be building up your expertise, authoritativeness, and trustworthiness (E-A-T) – and one way to do this is by concentrating on sharing informative content on your website.
Using your established audience, third-party audiences, buyer personas, extensive research, and data analysis you can work on building topic clusters on key topics that touch upon your audience’s important points. Once your clusters have been formed, you should focus on creating a pillar page for this topic, as well as subpages.
Always remember, in today’s marketing world it’s extremely important to build content in a way that would help you gain more mentions, links, and naturally high-quality traffic.
So, these clusters must touch upon all areas of the buyer’s journey, to ensure that you’re able to help guide your potential customers along the sales funnel, and demonstrate that you’re the company that can solve their problems
4. Retargeting Ads:
Retargeting ads are the most effective way of getting purchases you may have missed out on. Don’t believe us, well did you know that retargeting ads can increase brand searches by up to 1,000% and website visits by 720% after 4 weeks?
What is more, the average customer visits a site nine times before making a purchase. Therefore, if you’re not doing all in your power to remain at the forefront of their mind, you will miss out on the competition.
Simply by running retargeting ads, you’ll be able to bring visitors back to your website after they leave, and hopefully close the deal.
5. Personalize the Experience:
What can you add to your pages that are personalized to the visitor or segmented to them? Are they already a customer? Are they returning? Are they clicking on a referral link? If you can customize the experience based on who they are, you can drive finer conversion activity
6. Use Your Data to Test What Works Best:
Naturally, it’s wise to take a step back and determine what areas are falling flat and where you could improve engagement, and what is resonating the most.
And you can do so with A/B testing! Experimenting will quickly and easily uncover anything that isn’t working and quick fixes that need to happen, thereby leading you to BIG results. And to accomplish this, you must dig deep into your data.
7. Create an email stockpile:
Email marketing is the growth hacker’s secret weapon, and also one of the fastest-growing marketing channels.
Over 91% of consumers check their email at least once a day, and over two-thirds of those consumers will purchase as a direct result of an email they receive. It has an average ROI of almost $44 for each $1 spent. Crazy, right?
From a revenue generation perspective, email is the monster truck of purchasing vehicles. And best of all, it’s relatively simple and inexpensive to use.
Here’s the Tip: your email marketing strategy is only as good as your email list. Once you’ve gotten your ambitious little hands on this beautiful pile of email addresses, use them wisely.
Every email you send should provide value and leave your readers wanting to hear from you again.
8. Build an Exclusive Community:
This one takes work, but if you can convert your audience into a community, you’ve got the best business development staff money can buy. But, this is difficult, though!
9. Integrate, Don’t hate:
Sure, you know your product is the best thing since sliced bread.
But think what if you took that awesome sauce to the next level by partnering with a company that complements yours?
You get access to a new customer base, and also your integration partner gets to extend what their solution can do to solve problems and draw in new buyers.
More value for customers, more cross-marketing for your brand, and more doors opening to potential new markets. It not only makes your product way easier for consumers to access and use, but it opens the door for shared content, faster growth and audience engagement.
When it comes to growth hacking there is no “one size fits all”. Growth hacking takes resilience and some risk – naturally, not every experiment will work out as planned. However, don’t let any failures deter you from your goal, rather use them to propel you forward.
At the end of the day, smart growth hackers follow strategies that test, measure, and repeat… which is exactly what we excel at.
Frequently Asked Questions (FAQ)
An example of growth hacking is the use of data and analytics to identify opportunities for customer acquisition and retention. This could involve using user data to evaluate marketing strategies in order to determine which ones are most effective and then adapting those strategies accordingly. Growth hacking also involves exploiting existing channels, such as social media or search engine optimization, to reach a wider audience.
Implementing growth hacking requires obtaining accurate user data, analyzing it for trends, and then making strategic decisions based on the results. Companies should also regularly re-evaluate their strategies to ensure they remain up-to-date and relevant. Additionally, experimentation is key when it comes to growth hacking: trying new strategies such as A/B testing or email campaigns can help companies make informed decisions about what works best for them.
The pillars of growth hacking are experimentation, automation, personalization, collaboration, analytics, culture and agility. Experimentation means trying out different marketing methods and analyzing the results to determine which combination yields the highest return on investment. Automation refers to leveraging software tools in order to streamline mundane tasks so that more focus can be placed on finding new solutions and opportunities. Personalization involves tailoring messages or offers specifically to individual customers in order to increase engagement with your brand. Collaboration encourages teams within a company to work together towards shared goals while leveraging each other’s strengths in order to find success quicker. Analytics focuses on collecting data from multiple sources across an organization so that trends can be identified faster than ever before. Culture helps create a collaborative environment where everyone understands their roles within the company as well as how their actions contribute towards overall success. Finally, agility entails being able to quickly adjust plans when needed by embracing change rather than resisting it in order stay ahead of the competition.