Latest Digital Marketing Trends

Read on to know about all these digital marketing trends that will help your business not only just survive, but also thrive in this age of innovation.

AI-Powered Optimization

         The world is constantly buzzing about how the AI wave will take over every aspect of our lives in the future. Little do we realize, that the change has already begun. Over 60% of internet users have already interacted with an AI chatbot which is one of the best outputs of AI for solving their questions across different kinds of apps and several websites.

         Artificial intelligence is one of the biggest commercial opportunities for all the different companies, industries, and nations over the next few decades, which means that “AI latecomers will find themselves at a serious competitive disadvantage within the next several years.”

         AI can analyze consumer behavior and their search patterns, and use data from almost all the social media platforms and then blog posts to help their businesses understand how consumers find their products as well as their greatest services.

         It is fast becoming the driving force behind many services, including content creation. One of the examples of AI already accomplishing never thought of activities like content writing for JP Morgan and Chase. They adopted an AI-powered content writing assistant which is called Persuado.

         AI can serve many functions and also act as an extension to every digital marketer who knows how to employ it. AI is extremely effective, cost-efficient, and precise, extremely effective. Having seen so many huge companies adopting these tools, every team must have a plan to AI in their sequence of tools.

1. Programmatic Advertising

         Programmatic advertising means automating ad buying using AI so that you can target more specific audiences. Real-time bidding, for example, is a kind of programmatic ad buying. This automation is much more efficient and super fast, which means higher conversions and lower customer acquisition costs.

         It is changing the face of digital advertising so rapidly that, according to eMarketer, 86.2% of digital display ads in the U.S. will be programmatic in a few years.

2. No-click searches Featured snippets 

         For many, many years, the goal of SEO(Search engine optimization ) has been to get your listing in the “position number one” spot of search results. Now, the end goal is to continue to shift to more SEO visibility in “position zero.”

         Here, Position zero refers to google “featured snippet”, and today SEO marketing trends are prioritizing it above all else. The featured snippet works differently when compared to search results entries, for one thing, it’s separated by a small box and located at the top. More importantly, it also displays extra, relevant information in the attempt at answering the user’s queries without them needing to click on it, prompting the word “no-click search.”

 

3. Voice Search Optimization

         According to research by Review24 on voice search optimization, they found that over 55% of teenagers use voice search every day. This huge adoption by the entire generation shows how popular voice search is going to get in a few decades.

         There are a set of reasons why Voice Search, a feature we all received with our smartphones around 2015, is taking off in a very big way nowadays. Firstly, smart speakers are increasing in adoption. And 20% of the households have bought a smart speaker such as Amazon Alexa or Google Home. The adoption of devices that are fully voice search controlled is a big indicator of how people have started to get habitual to this new amazing behavior.

         Google insists that they have achieved 95% accuracy with their Voice Search. With higher precision of search, the ease of use factor for voice search has almost increased. Now with better accuracy to match what you ask for, and the ease of using your voice to get results makes the process personalized and more attractive. With better and better growth factors indicating the rise of voice search, making your website ready for voice search will be very much important for the future.

4. Customers Are Looking to Brands to Deliver Connected Digital Experiences

         In its recent State of the Connected Customer survey, Salesforce found that “80% of customers trust the experience they have with a company is as important as its products and services they get”.

         Whether they are chatting with an AI chatbot or talking to a customer representative on the phone, or dealing with some sales, customers expect that agents will have access to their information.

         They expect that one interaction will pick up where the other one left off – that they won’t have to start all over again in each new session with the brand. The same study also found that 62% of customers say that their experience with one industry influences their expectations of other industries.

 

5. Shoppable Content

         Shoppable Content is any content like- pictures, videos, or articles, which includes a direct link to a takeover portal. This makes the process of a customer getting awareness of a product through content marketing and making a decision to buy the product on an eCommerce website far simpler, easier, and more direct.

         A product on the eCommerce website has a very standard layout- description, details, pictures, and price. With the introduction of Shoppable content, the way eCommerce manages and markets its product will change. Each product can be marketed as a story in the form of interactive content which is attractive, instead of dreary and boring product descriptions.

         Instagram has newly introduced a shoppable content feature, where users can buy a product directly from a story or even a post. Pinterest also introduced this feature for its customers. With their shoppable content, brands such as H&M have stepped up their marketing game by turning their Instagram profile into shoppable posts.

         They tag products into their Instagram posts and users from their huge following of around 35+ million followers can get inspiration and discover new products, and make purchases from Instagram directly.

         Modern audiences appreciate a friendly user experience and engaging storytelling for their products. With shoppable content, the entire experience of eCommerce will get a face-lift. A consumer now expects fast-loading visuals and rewards for companies who put in the effort to create attractive and interactive content.

6. Influencer Marketing

         Influencer marketing is more of word-of-mouth marketing which concentrates on using an important personality to bring brand awareness to the market. Influencers could be celebrities or YouTubers, or social media people with great followings who can help spread the word about your brand or business through social channels.

         Around 63% of consumers trust influencers’ opinions of products much more than what brands say about themselves. 58% of people have bought a new product in the past six months because of an influencer’s recommendation.

Influencer Marketing could be your next big thing!

         Adidas is one of the best examples of influencer marketing. As we all know it is one of the most popular brands using influencer(Selena Gomez) marketing to promote its products, it got acquainted with influencers to increase its reach on Instagram and various social media platforms.

7. WhatsApp Marketing

         It is believed to be one of the biggest and must-use digital marketing trends in 2021. WhatsApp has completely changed the way businesses now reach & engage with their potential customers. You can now personally message on Whatsapp which is used by all age groups every single day and it is always checked multiple times in a day.         You won’t be creeping out a consumer because you are just connecting to him in his Whatsapp chat. WhatsApp Business Account which helps them trust you and your business credibility. You can take orders from consumers and can inform them about the status of their orders, and also receive and make payments.

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