In such a fast-evolving world of B2B marketing, one needs to take all best data-driven bets, even at times when making decisions about which approaches to take. So, what is the way forward in trying to understand better customers’ behavior combines with the ongoing industry prospects as well as building opportunities? Through exploration of an even more advertised market research methodology.
NSP Global Services specializes in creating some very innovative research techniques to optimize the marketing strategies of SaaS companies. Armed with a well-rehearsed repertoire in digital marketing, data analytics, and strategic planning, our clients stand to benefit from intelligent and actionable decision making. This blog will reveal five such underused B2B market research techniques that can stir up new opportunity creation in businesses.
Social Listening and Sentiment Analysis
The same goes for social media. It has also valuable pieces of the B2B jigsaw towards research. Social listening, for instance, is the general tracking of brand mention and industry discussion as well as competition involvement across social media venues such as LinkedIn, Twitter, and other industry-specific forums. In this way, brands will be able to analyze customers’ sentiments, identify pain points, and determine how the market perceives its brand or its product.
There are even advanced tools such as Brandwatch, Sprout Social, and Hootsuite that allow businesses to have an instant view of their environment at all times, thus helping them shift gears in their marketing strategies. This approach can be particularly helpful to SaaS companies since it allows for social listening in relation to software trends, customer expectations, as well as product improvement opportunities. At NSP Global Services, we use social sentiment analysis to develop the messaging and improve the image of SaaS businesses.
Web Scraping for Competitive Intelligence
Web scraping involves automated data extraction from different online platforms such as competitor sites, job boards, customer feedback, and industry news. This technique gives near real-time perspectives of the market, helping companies identify the competitor’s price strategy, product update, and trend analyses of customer viewpoints.
For B2B companies, web scraping reveals burgeoning customer demand and market gaps for better product positioning. Individual SaaS businesses could have their customer reviews scraped from G2, Capterra, and Trustpilot to find out about their competitors’ products-relatives’ likes and dislikes. At NSP Global Services, we help businesses set up useful web scraping tools to gather market data into actionable insights to refine their competitive strategies.
Online Behavioral Analysis and Heatmaps
The understanding of how prospective customers behave in websites and digital content will offer salient insights into their buying needs and decision-making processes. Heatmaps, session recordings, and click tracking tools such as Hotjar and Crazy Egg enable businesses to visualize the interactions users have on their website. For B2B companies, analyzing website behavior can provide insights into engagement levels: which pages maximize attention, which CTAs attain a conversion, and where potential leads fall off. In particular, SaaS businesses can optimize landing pages, pricing pages, and demo request forms to advance their lead generation goals. Behavioral analytics by NSP Global Services helps finely tune website experiences and improve user engagement for SaaS companies.
Expert Interviews and Thought Leadership Analysis
While also gathering customer feedback, B2B companies can conduct interviews with thought leaders, industry analysts, and domain experts to obtain deep insights into the industry. Interviewed experts tend to provide a larger call on perspective regarding market trends, which prospective disruptions to await, and where to invest.
LinkedIn, industry conference venues, and webinars are great places to get in touch with the most eminent voices in the sector. Subsequent to the conduction of the expert interviews, companies would have a good chance of forecasting future trends and position themselves as industry leaders. SaaS companies in particular are benefited from insights from tech leaders, cybersecurity professionals, and AI experts in regards to how digital transformation will shape their industry. NSP Global Services helps affirm brand credibility and market positioning through expert networking and thought leadership content.
Niche Community Engagement and Dark Social Analytics
A lot of valuable B2B discussions happen on closed online communities, private groups, and encrypted messaging platforms and together, these parameters are often referred to as dark social. Slack group, Reddit community, Discord server, and niche forums. These are all treasure troves for market research, where opinions and conversations are available unfiltered around pay points, preferences, and up-and-coming solutions.
Communicating in such communities at the edge and analyzing that dark social activity can help businesses understand upcoming market trends and actually reach potential customers. For example, a SaaS enterprise will be able to track conversations on communities of start-ups or developer forums to learn what kind of feature or integration users are asking for. NSP Global Services helps companies track and understand what they are doing with these interactions so that meaningful insights can be strategically planned around them.
How NSP Global Services Helps SaaS Companies with B2B Market Research
We equip SaaS businesses at NSP Global Services with cutting-edge B2B market research techniques that would give them an edge over competitors. Our data-driven strategies involve social listening, web scraping, behavioral analytics, expert engagement, and niche community monitoring to derive actionable insights.
We help SaaS companies by adding great value to campaigns in terms of campaign effectiveness, product positioning, and customer engagement improvement. Businesses, too, will be making choices that drive growth and expansion into new markets through cutting-edge research methods.
Conclusion
Standard market research practices cannot simply keep a company ahead of the pack in the competitive business climate today. Those investments actually tend to be unknown or more esoteric, such as social listening, web scraping, behavioral analysis, expert interviews, and dark social analytics. Such insights would be very beneficial to a SaaS company to refine product development, marketing strategies, and engagement with customers. The potential for B2B market research is unlocked by NSP Global Services, enabling data-backed decision-making for successful business operations. Whether it is for your digital marketing strategy or for in-depth insights on the market, our expertise will bring you ahead of the competition. So, what are you waiting for? Contact us now!
