Website performance metrics is basically the speed and availability of your website. Web Speed test refers to how fast your site is loaded when a request is made from a web browser. Availability can also be referred to as uptime or reliability and refers to the percentage of time that your site can be accessed. High-performance websites result in high return visits, low bounce rates, higher conversions, engagement, higher ranks in organic search, and better user experience. 


Slow websites will cost you money and damage your reputation. The performance of the web page can be improved through techniques such as multi-layered cache, light weight design of presentation layer components and asynchronous communication with server side components. 




At the early stage of Web Development, web performance improvement was focused mainly on optimizing website code and pushing hardware limitations. In 2002 Patrick Killelea wrote a book “Web Performance Tuning”, in which some of the techniques were used like simple servlets or CGI, increase server memory, and look for packet loss and retransmission. 


In 2004 Steve Souders coined the term “web performance optimization” to track the web performance using the method of websites being fast by default, consolidation, web standards for performance, environmental impacts of optimization, and website speed test as a differentiator. 


In 2007 it came out that at least 80% of the time that it takes to download and view a website is controlled by the front-end structure. This lag time can be decreased through awareness of typical browser behavior, as well as of how HTTP works and after that web performance optimization kept improving using various types of tools and techniques. 



Why website performance matters:- 



1) User-Satisfaction:-

It was standard to expect about 10 seconds max load time. Even a 7 second load time was considered acceptable. However, considering the rapid optimization of technology and network speeds now available, it is estimated that a website should be completely loaded within no more than 2 seconds. The better your website performs, the more satisfied a user will be. A great user experience is a way for building a large customer base and a strong brand. 


2) Conversion:- 

Website conversion is an important factor in your business success, which means getting your visitors to do what you want them to do. For instance, they will buy your product, subscribe to newsletters campaigns, register for a webinar, or download a guide. 


3) Visibility:- 


The load time of your website also influences how easily users can find your website. A low performing website has a poor user experience and as a result gains less promotion in search results. Since December 2017, the Google search engine has started ranking also based on mobile versions of pages, even for desktop searches. 


4) Mobile friendly:- 


Considering today’s connection website loading speed for mobile users is an important factor. Website owners should take into account this factor while creating tools that manage mobile versions of webpages. Designers and coders should offer more simple and lightweight mobile websites with few images to avoid overloading the servers. 


How to speed up website performance :-


 ● Minimize HTTP requests 

● Enable compression 

Enable Browser caching 

Minify resources 

● Optimize photos and resources 

Use CDN 

Minimize redirects 

Monitor Performance 

Remove render blocking JavaScript 


How to check website performance and Improving it can be challenging, especially with the vast differences in devices, connectivity, browsers, and operating systems, but it will have a significant positive impact on your business if your business relies on your website as one of the main channels for reaching your customers. Also website developers implement changes according to their website as making all the changes at once can render their website.

For better Website performance – Test Google :- ANALYZE. OPTIMIZE. MONITOR . IMPROVE.

Website Performance Faqs:

website performance can be broadly described as the overall condition of a website from its appearance to its function. Some key factors affecting website performance include load time, errors, and bandwidth usage. To assess the overall condition of your website, you can use online tools such as Pingdom or GTMetrix.

There are a few things that can indicate good website performance. These include: loading time, offline conversion rate, and engagement rate.

There are a few things you can check to see if your website is performing as expected. You can use key performance indicators (KPIs) to measure website performance. There are many different types of KPIs, but some common ones to measure are: conversions, time on site, and visits. To measure site performance, you can use the tools built into your marketing software or visit a website monitoring company. 

There are several check site performance measures that you should be checking in order to optimise the site  performance of your website. These measures include: 1) Server Speed; 2) Pages Load Time; and 3) Domain Authority.

When looking to optimise the performance of a website,pointers are :The website should be easy to navigate, have a top-quali ty design, be updated regularly, include interactive features, and have relevant and keyword rich content.