The Internet is full of attention hungry eyeballs–attention that’s always seeking out the next big thing, that helps propel a blog post from obscurity to hundreds of thousands on social media. However, if you’re not careful and you make some poor decisions about your brand, it can really take a toll. This article shows the list of 14 best online reputation management tools which will help you guide your business in a positive direction.


What is Online Reputation Management?


Online reputation management (ORM) is the process of managing a company’s online reputation through proactive and reactive actions. ORM helps companies prevent negative content from spreading online and reducing the chance of damaging brand reputations. There are many different types of ORM tools, but some of the most popular include social media monitoring, search engine optimization (SEO), and website review tools.


Tools for social media monitoring allow companies to track key Twitter, Facebook, and Google+ accounts for mentions of their brands, as well as insights about how often these accounts are being shared. Monitoring these platforms can help identify potential problems early on and take action to mitigate them.


Search engine optimization (SEO) is the practice of improving a website’s visibility in search engines by improving the text content and layout of the site. By ranking higher in search engine results pages (SERPs), websites can increase web traffic, which can lead to increased sales or leads. SEO is an ongoing process that requires intermittent dedication, so it’s important to choose a tool that will provide consistent tracking and feedback.


Website review tools allow business owners to evaluate their website objectively using scores such as PageSpeed Insights and Google User Experience Ratings (GUCER). This data can help businesses identify areas where they need to make improvements, which can lead to more customers converting into paying customers.


Why manage reputation online?

Online reputation management (ORM) is the practice of managing online reputations by neutralizing or correcting negative information and building positive associations. There are a number of reasons businesses should consider managing their online reputations:· reducing customer complaints· increasing customer loyalty· improving Google ranking· reducing business costs and risks Reputation management is an important part of any digital strategy, but it’s not easy. Here are some  of the best online reputation management tools to help you get started:


1. Hootsuite.

Hootsuite is a free social media management platform that lets you monitor multiple social media accounts from one dashboard. You can see who’s talking about your brand, track the trends on your favorite keywords, and block comments or posts that are negative towards your brand.

Hootsuite is a social media management platform that lets you track and manage all of your accounts from one place. You can see who has been talking about you on social media, how your brand is being portrayed, and which posts are driving traffic to your website or blog. You can also post content directly to your accounts from Hootsuite, or schedule posts ahead of time.


2. Followerwonk

Followerwonk is a free tool that helps you manage your Twitter followers and find out who’s influential in your industry. You can see how many people follow you, how engaged they are with your tweets, and where they come from. This information can help you target your marketing campaigns more effectively.


3. bitly

bitly allows users to create shortened links that can be shared on social media platforms like Twitter and Facebook easily without having to share the full URL. This makes it an ideal tool for sharing promotional content quickly and spreading the word about your brand – without spamming your followers!


4. Google Alerts 

Google Alerts is a free service that sends you email notifications when specific terms are mentioned online. This can be useful for monitoring your brand’s reputation in real-time, and quickly responding to any negative comments or reviews.


5. SocialBee

SocialBee is a free tool that helps you analyze your social media performance and track key social influencers. You can see which posts are doing the best online buzz, and who’s helping to drive your most influential followers to your page.


6. Awario

Awario is a free tool that uses sophisticated algorithms to monitor your online reputation and generate detailed reports on the performance of your social media accounts. This information can help you identify any areas of improvement and make strategic changes to your marketing strategy.


 7. Konnect Insights

It  helps businesses monitor and improve their online reputation on a daily basis with our powerful, affordable SEO and social media management tools.


8. is a free online tool that helps you evaluate the sentiment around your name and identify any negative trends. The site offers a “reputation report” that includes information on who is saying what about you, as well as an analysis of your online footprint by industry and location.


9. Brandwatch

Brandwatch is an online resource for monitoring and researching the biggest names in business and technology. The site offers daily email updates with insights into key headlines related to brands like Coca-Cola, Nike, Google, Airbnb, Uber and more, as well as an extensive trend database covering everything from mobile apps to fashion trends.


10. Mention

Mention is a social media monitoring tool that helps you track the content of your Facebook, Twitter, LinkedIn, Google+, and other social media accounts. It also provides insights into which posts are performing well or poorly and identifies malicious content that might be harmful to your brand.


11. SimilarWeb

SimilarWeb measures web traffic volume, audience demographics, SERP placement, website popularity levels, site speed test results and more for over 500 million websites worldwide. This information allows you to determine which sites are being successful by studying their competition and developing marketing strategies based on those findings.


12. YouScan:

YouScan scrapes millions of search engine results pages every day to find links to your website from major search engines like Google, Yahoo!, Bing and AOL as well as smaller search engines like Spurl & DuckDuckGo. This information can help you identify issues with link health (like low domain authority) that could affect your SEO ranking; fix them; and improve click-through rates (CTRs).


13. Reputology :

One of the most popular tools for checking a company’s online reputation is Reputology. This tool provides an overview of how people are rating your company on various factors such as customer service, website quality, and value for money. It also gives you a chance to respond to any negative reviews before they become public.


14. Buzzsumo

Buzzsumo is a website that allows users to explore how popular content is on the web. The website provides a list of all the articles and videos that have been shared on the site, as well as the number of social shares each has garnered. 


15. GatherUp

GatherUp is a website that helps businesses organize their online presence. It offers users a platform to collect content from different sources, create collections and track metrics such as visitors, engagement and downloads. 


16. Brand24

Brand24 offers a suite of tools that help businesses monitor their online reputation. It offers reports that show how positive or negative sentiment surrounding a brand is, insights into competitor activity and the ability to launch counter-measures. 


17. ReviewPush

ReviewPush provides access to reviews from across the web so businesses can see which review schemes are working and which ones are not. The tool also provides insights into what keywords are driving traffic to those reviews and whether any changes need to be made to marketing campaigns.


18. The Brand Grader

The Brand Grader allows companies to measure their online reputation against others in an industry according to 44 different categories. This information can then be used as input when making decisions about budget allocation for online marketing initiatives.


19. Buffer:

Buffer allows users to create and manage social media posts and schedules them to publish at specific times. It also provides analytics that show how many people have seen a post, the amount of engagement it has had, and where it was shared from.


20. BrandMentions:

BrandMentions helps businesses track mentions of their brand on other websites. This service not only looks into who is mentioning your company, but also monitors the language being used and whether any legal issues could arise based on those conversations.


21. Chatmeter:

Chatmeter tracks all online conversations around a brand, providing insight into where messages are coming from, how controversial they are, and how long they’re staying online. This information can help companies determine which messages to send in order to increase engagement and reach their target audience.


22. BrandYourself:

BrandYourself allows users to create a custom website that represents their business perfectly. The site includes a blog, portfolio, social media accounts, and more. It can also be updated with new information as it becomes available, making it a great tool for branding new businesses or increasing visibility for existing ones.


23. Meltwater:

Meltwater analyses data from social media platforms to help businesses understand what’s working well and what needs improvement. This information can be used to make changes to marketing campaigns or Social Media policies in order to improve results.


24. Reputation Health:

Reputation Health offers a range of tools designed to help businesses track and improve their online reputation.


25. SentiOne :

SentiOne tool that businesses can use to help manage their online reputation is called SentiOne. This program allows businesses to monitor and manage their online reputation with the help of a team of expert analysts. This program also offers a variety of tools, including social media monitoring, search engine optimization, and email marketing campaign management.


26. Birdeye :

Another tool that companies can use to help manage their online reputation is called Birdeye. This program offers a variety of features, such as customized search results and alerts for negative comments. Additionally, Birdeye allows users to share links quickly and easily through social media platforms.


27. Podium :

Finally, another tool that businesses can use to help manage their online reputation is called Podium. This program allows users to create a professional website in just minutes with the help of easy-to-use templates and support from an expert team. Podium also offers various tools for SEO optimization, including Google AdWords campaigns and Social Media Management.


28. Brand24

Brand24 is an online reputation management tool that allows businesses to gauge the overall sentiment of their online reviews, compare different aspects of their online presence, and take corrective action when necessary.Brand24 is one of the best online reputation management tools available. It allows businesses to manage their online visibility and public perception.

With Brand24, businesses can track their ratings, reviews, and scrutiny in real-time. This information can help businesses determine the impact of their actions on their brand image.

Another great feature of Brand24 is its social media management capabilities. This tool allows businesses to monitor their posts and responses on popular social media platforms like Facebook, Twitter, and Instagram.

Brand24 also provides a variety of other tools to help businesses improve their online presence, including keyword research and website analysis.


29. PerimeterX

PerimeterX is a cloud-based digital risk management platform that helps organizations track and manage online reputations across different channels, including web, social, email, mobile and offline. It offers customizable reports and tools to help organizations gauge the impact of changes on their online reputation, as well as take action to build or improve it.


30. Digimind

One popular reputation management tool is Digimind. This program helps companies create a digital reputation that reflects their positive online acts, reviews and ratings. It provides real-time data analysis to help identify and correct negative trends. Because it is adaptable and customizable, Digimind can be used to manage both personal and professional reputations.


31. SocialMention :

One popular tool for managing your online reputation is SocialMention. SocialMention is a social media feedback platform that helps companies monitor, Respond to and Give Feedback on posts made on various social media sites.


32. PromoRepublic :

If you want to stay ahead of the curve when it comes to online reputation management (ORM), then you’ll want to check out PromoRepublic. This tool helps you manage your online presence by tracking how individuals are referring traffic to your website, conducting keyword research, and analyzing website analytics. It’s easy to use and allows you to keep track of what’s working and what needs improvement on your website. And because PromoRepublic is powered by Talkwalker Analytics, you can be sure that the data is reliable and accurate.


33. Talkwalker Analytics :

If you’re looking for an effective way to manage your online reputation, consider using a tool like Talkwalker.Talkwalker is one of the most popular tools available for online reputation management and it offers comprehensive data analysis and tracking capabilities.

With Talkwalker, you can track your website’s search engine ranking, gain insights into who’s talking about you online, and identify areas where you need to improve your online presence.Talkwalker also provides detailed reporting that makes it easy to pinpoint where your reputation problems lie. By using Talkwalker, you can quickly and easily address any issues that may be affecting your online reputation.


Standards for a good Online Reputation Management Company


Online reputation management (ORM) is the use of technologies and procedures to improve the public image of a company, individual, or organization. The goal of ORM is to mitigate the adverse consequences of bad publicity and promote good public relations. While there is no one definitive approach to providing ORM, most companies use a combination of techniques.


Most ORM systems are built on a three-step process model: assessment, management, and monitoring. Assessment involves collecting information about the online presence of the target entity and looking for online mistakes or incidents that could damage its reputation. Management involves correcting or repairing these mistakes or incidents, while monitoring ensures that corrections are ongoing.


The most common tools used in ORM are search engine optimization (SEO), web content analysis, social media monitoring, and incident response planning. SEO assists websites with improving their ranking on search engines by enhancing their text content with keywords that users type into search engines when looking for information about a specific topic. Web content analysis examines website content for accuracy, completeness, usage of keywords, and other factors that can help improve website performance.

Social media monitoring provides real-time updates on what people are saying about a company or individual on popular social media platforms like Twitter and Facebook. Incident response planning cultivates a policy framework in which all instances of negative publicity received by the target entity will be responded to in a manner that preserves credibility while minimizing potential damage to its reputation.



Online reputation management (ORM) is the use of technologies and procedures to improve the public image of a company, individual, or organization. The goal of ORM is to mitigate the adverse consequences of bad publicity and promote good public relations. While there is no one definitive approach to providing ORM, most companies use a combination of techniques.


One popular method for managing online reputation is using social media platforms like Facebook, Twitter, and LinkedIn. By monitoring these networks and responding timely to negative comments, companies can project a positive image that will help protect them from negative publicity.


Google+, LinkedIn, and Google Buzz are also popular channels for conducting business conversations. By tracking the keywords and topics being discussed on these sites, businesses can build an understanding of their key strategic challenges and target their marketing efforts accordingly.


Another important tool for managing online reputation is search engine optimization (SEO). Through careful planning and keyword selection, businesses can increase the visibility of their websites in search engines rankings. This helps attract potential customers who are looking for information related to your product or service.


Finally, effective online Reputation Management requires ongoing vigilance. Companies must continue to monitor their online footprint for any signs that their image has taken a hit due to bad publicity. If problems do arise, they must take appropriate action quickly in order to restore damaged credibility.


While online reputation management is an important tool for businesses of all sizes, smaller businesses may find it more difficult to employ all of the necessary strategies. Because of this, it is important to consult with a professional ORM firm as soon as possible in order to establish a comprehensive plan and avoid costly mistakes.

Frequently Asked Questions (FAQ)

There is no one-size-fits-all answer to this question, as the best reputation management software will vary depending on the specific needs of your business. However, some common features that are often included in reputation management software are:


  1. The ability to monitor and manage online reviews and feedback
  2. The ability to identify and respond to negative reviews and complaints quickly and effectively
  3. The ability to track and analyze visitor behavior across different platforms (i.e. website, social media, etc.)
  4. The ability to create custom reports and analyses that provide insights into how your reputation is performing
  5. The ability to share positive reviews and testimonials with potential customers or clients

Online reputation management tools help businesses improve their online image by managing and improving the content and comments that are associated with their website and social media accounts. This process can be used to protect the company’s reputation from negative publicity, repair damage done to the company’s reputation through negative commentary, and generate positive publicity for the company. Online reputation management tools may also be used to monitor the performance of a company’s online presence and make changes to the content or comments on a case-by-case basis as needed.

A reputation management tool is a system or application that helps businesses manage their online reputation. Reputation management tools can be used to monitor and manage negative comments and reviews, remove inappropriate content from the internet, or respond to negative comments and reviews in a timely and effective manner. By managing their online reputation, businesses can protect their brand image and improve the overall perception of their company in the eyes of potential customers and other stakeholders.

There are a number of different types of online reputation management, each with its own benefits and drawbacks. Some common types of online reputation management include:


  1. Reputation management through search engine optimization (SEO)
  2. Reputation management through social media engagement
  3. Reputation management through content marketing
  4. Reputation management through link building
  5. Reputation management through online advertising


Each type of online reputation management has its own set of techniques and strategies that should be used in order to achieve the desired results. It is important to carefully consider which type of reputation management is best suited for your business and target audience, as each approach has its own advantages and disadvantages. It is also important to monitor the progress and effectiveness of your strategies regularly in order to adjust as needed.