In the ever-evolving platform of SEO, link building plays an important role in the success of getting a high ranking. High-quality backlinks are considered to be Google’s most important ranking factor.

What is link building?

Imagine the web as a library, books as a website, and search engines as a librarian who always indexes books. When a random visitor comes to the library, a friendly librarian recommends some books and then gives a good impression of that book, attracting more readers. Similarly, way implementing a high-quality link-building strategy on our website ensures our site gets indexed by Google more easily resulting in a high search engine ranking.

Why does SEO link-building matter?

Think of a backlink as a vote of confidence, when a website gets a vote from a relevant and high quality website then it tells the search engine ” Hey,this website has valuable content check it out!”.The more high-quality backlinks you possess, the more visibility, improved authority, and targeted traffic you can achieve.

What aspects of a hyperlink are not important for SEO?

In SEO certain aspects of hyperlinks will have less impact on search engine ranking. Here are some of the aspects that are generally considered to be having less impact on SEO.

  • Quantity over quality: Backlinks from spammy or penalized websites is harmful to websites. Focus on building links from reputed websites will be helpful.
  • Irrelevant websites: Links from unrelated websites will harm your website. Digital marketing blogs getting links from fashion blogs don’t make any sense, right?
  • No follow attributes: If you choose no follow attribute for your anchor text then it will not pass any page rank to your website even though it helps in driving traffic and diversifying your profile.

After considering above aspects let’s explore some effective SEO link-building strategies :

  • Guest Blogging: Most popular way of getting high-quality backlinks. The best thing about guest posting is that it doesn’t require technical skill. Rather, if you find a website related to your niche just mail them and ask about publishing your article on their website. Usually during guest posting you are provided with two links per article. Be mindful and choose the follow attributes.
  • Broken link building: Find broken links in your website and replace them with links to your website content.
  • Infographics and valuable content: Focus on creating visualized content and infographics that naturally attract links from other websites.
  • Build a relationship: Connect with influencers and other industry-related websites.
  • Internal Links SEO: Don’t neglect internal linking as it will help search engines to understand content hierarchy and boost SEO performance.
  • Reciprocal link: A link exchange between two websites often to boost each other’s website. Link to the website with the high quality and relevance also matters.


In conclusion, link building is the foundation of SEO which requires a strategic approach. Even Though search engine algorithms evolve, link building will always be the crucial factor of SEO in enhancing visibility and authority.


Frequently Asked Questions (FAQs)

1) Why is link building important in SEO?

Link building is a critical aspect of SEO because it is a major factor that search engines use to determine the rank of a website. High-quality inbound links from reputable sites signal to search engines that your content is valuable and authoritative. This can improve your site’s visibility and ranking in search engine results pages (SERPs).

2) Why is linking important for SEO?

Linking is essential for SEO because links are like votes or endorsements for your website. They help search engines understand the relevance and authority of your pages. Internal linking helps search engines crawl your site and understand the structure of your content, enhancing the user experience. Meanwhile, external linking can bring referral traffic and increase the trustworthiness and credibility of your site.

3) Does adding links improve SEO?

Adding links can improve SEO if done correctly. However, not all links are created equal. Links from high-authority and relevant websites can greatly impact your SEO positively, while low-quality or spammy links can harm your rankings. It’s important to focus on creating quality content that naturally attracts valuable links and to engage in ethical link-building practices.