Given that we are consuming more and more of our media on digital devices, digital advertising strategy is continuously changing. Since the first banner ad was served in 1994, the digital advertising ecosystem has undoubtedly advanced significantly. Programmatic advertising has arguably experienced ...

Regardless of a company’s size or whether it conducts business online or not, a digital marketing strategy is a crucial component of the entire marketing mix. In order to increase sales in the current economy, small business marketing for a local business can include many offline local adverti...

Although the phrase “Earned Media /PR” is not new, it now has a broader definition.It belongs to a category of media forms that also includes owned, shared, and paid media, all of which have excellent chances to sway consumers. In this article, we will talk about earned Earned Media /PR ...

The phrase “growth hacking” serves as a catch-all for tactics with a growth-centric focus. It is frequently applied to early-stage firms with tight budgets that require rapid expansion. The general aim of growth hacking tactics is to increase user or customer acquisition costs as little ...