1. Big Data and deep learning

In this decade the world’s big data industry will continue to grow exponentially, which is great news for all marketers if you know how to harness the power of big data. A huge part of this task comes down to the tools you use, which is something that a lot of companies find challenging.

Forbes reports that 78 % of organizations either already have or are developing a customer data platform to help manage, analyze and also leverage their company’s data. It comes as no surprise that data experts top the priority list for so many enterprises, with almost 41% of company owners saying that it’s now their most wanted skill to hire.

With all the benefits of big data comes the need for companies to leverage this data better to “significantly simplify tasks that once could only be done by data scientists.” More certainly, “This continued democratization will lead to new use cases that are closer to the needs of customers and will enable faster time to market for AI applications in the business”.

2. Google Ads Smart Bidding

With extreme competition on social media steadily suffocating organic reach, paid advertising will become a more trusted force in the coming years. And when you consider the Smart Bidding feature on Google Ads, you would be a fool not to give it a try.

Smart bidding allows you to use many different signals for your bid optimization like:

         1. Device

         2. Physical location

         3. Ad characteristics

         4. Interface language

         5. Operating system

         6. Browser

3.5G Technology

In a world gone mad for mobile, arguably one of the most significant upcoming digital marketing trends is the dawn of 5G technology, or simply the fifth generation of mobile technology. This update heralds a new era of digital communications and its impact will be felt across virtually almost every industry.

The European Union has an aspiring 5G action plan which includes uninterrupted 5G coverage for major roads and also railways by 2025. What’s more, is that the technology is expected to power a staggering one hundredfold increase in the count of connected devices. Of course, this brings up concerns of adverse effects on health and also the environment from Radio Frequency, which means the electromagnetic emissions produced by wireless phones.

4. Drone software

A drone is nothing but an unmanned aerial vehicle. Whether controlled entirely by artificial intelligence or by us, it makes a slight difference. Drones of the future are completely expected to be extremely automated.

So why should we learn about drone software development? Simply because the drone industry is said to become the next high-growth market. Once the regulatory system frees up the airspace for drones, the drones’ commercial applications will cause large growth in this specific industry.

It is bound to happen much sooner than anticipated, as the FAA is currently investigating the best method for unlocking the airspace for all drones. When this happens, it will cause a great demand for all developers to know the entire software stack needed to create great autonomous drone applications.

There will be food and package delivery, security and surveillance, and even transporting people someday.

5. Virtual Reality

Virtual Reality (VR) is to create simulated environments by using computer technology. It allows you to experience and interact with a 3D world that is not real by putting on a head-mounted device for display. And the device creates a 3D virtual world, which is dense and almost authentic by receiving some inputs from our computer.

The engagement potential of Virtual reality makes it a potential tool for learning and also for entertainment.VR can help users develop a range of competencies and also talents if used carefully.

Youtube VR is a standalone app that is optimized for VR. We already know what youtube is right? With YouTube VR, you can watch any video with full VR experience. You can subscribe to channels in this app, add playlists, and watch history just like you do with your native YouTube app.

 Marketing is nothing but the practice of identifying and also satisfying customer needs. This is one of the particularly important tasks in the business context since successful marketing efforts can drive inbound leads and also attract a large customer base. Any marketing that uses electronic devices to convey promotional messaging and measure its impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or another device. It can also take many forms, including online videos, display ads, and social media posts.

What is digital marketing?

         It is also called online marketing, which is the promotion of brands to connect with potential customers using the internet as well as with other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.         It is an ever-changing, dynamic process. Stated otherwise, customers cannot interact with a business through a billboard or print ad, whereas digital marketing provides an avenue for two-way communication between a business and its actual or prospective customers.

Frequently Asked Questions (FAQ)

New technology and trends are developing and how rapidly the industry as a whole is growing, it is difficult to forecast exactly what will be new in digital marketing in 2023. However, a few themes are probably going to continue to influence the state of digital marketing in the upcoming years:

  • Personalization
  • Multichannel advertising
  • Artificial intelligence (AI) and machine learning 
  • Social media management

The fastest-growing sector of the market is digital marketing. Every transaction has undergone a digital metamorphosis as a result of COIVD-19. Due to the nation being on lockdown, people are choosing to conduct their business online.People are not engaging in physical give-and-take because of COVID-19.Artificial intelligence, chatbots, omnichannel marketing, social media integration into other channels, conversational marketing, visual search, progressive web apps, and more would be the next major things.

The need for technology and the rising number of internet users cause the digital economy to constantly change. Our user experience has a significant impact on whether we choose to use a service or purchase a product because as consumers, we have high expectations for online businesses.

The basic conclusion is that the more personalisation, the better, therefore you can anticipate top digital marketing trends in 2023. Users won’t accept conventional websites and marketing techniques anymore. They want to communicate with a company that uses contemporary platforms and invests time in getting to know their preferences.