As you know, today’s strategy will not work tomorrow, or tomorrow’s method will not continue. And these days, you cannot rely on traditional approaches to attract customers. To overcome it, people choose more modern techniques, such as e-commerce shopping, over in-store shopping. PPC is ...

Given that we are consuming more and more of our media on digital devices, digital advertising strategy is continuously changing. Since the first banner ad was served in 1994, the digital advertising ecosystem has undoubtedly advanced significantly. Programmatic advertising has arguably experienced ...

Marketers from various industries are advancing social media marketing (SMM) from a standalone tool to a multifaceted source of marketing intelligence on an important—and expanding—audience, with over 80% of consumers reporting that social media, especially influencer content, significantly infl...

The goal of so much of what we do as marketers is to be found online, which entails having our material appear at the top of search engine results pages (SERPs). But during the past five years, search engines have undergone significant transformation. We now do online searches on computers, smartpho...

Regardless of a company’s size or whether it conducts business online or not, a digital marketing strategy is a crucial component of the entire marketing mix. In order to increase sales in the current economy, small business marketing for a local business can include many offline local adverti...

Content Marketing is still alive. But it’s altering. What once worked may not always be viable now. Despite being widely used in the past, there are other ways to communicate with people nowadays. When it comes to cultivating a devoted customer base, generating leads, and increasing brand trus...

Although the phrase “Earned Media /PR” is not new, it now has a broader definition.It belongs to a category of media forms that also includes owned, shared, and paid media, all of which have excellent chances to sway consumers. In this article, we will talk about earned Earned Media /PR ...