Bounce rate is the percentage of viewers or visitors who come to your website and leave without viewing any other pages or clicking on another link or filling any forms or doing any further work on that website. For example, Someone visits your website, lands on a page, finds their desired results, ...

Industry 4.0 is a new wave of technologies to the 4th industrial revolution. It will make the work easier and will create interconnected, and highly automated factories using IoT, AI, robotics, cognitive computing, sensors, data analytics, and other technological innovations. This industrial revolut...

AI (Artificial intelligence) is an engineered science that a machine or Computer systems are trained with, providing large amounts of labeled training data, analyzing the data for correlations and patterns, and using these patterns to make predictions about future states to mimic the behavior of Hum...

Digital marketing has become a vast platform for everyone, whether you are a seller, a buyer or a viewer. Everybody wants to be digitalized in order to build up their businesses and make them a brand face.  To do all this you need someone who can guide you all about digital marketing. So , here [&h...

As you know, today’s strategy will not work tomorrow, or tomorrow’s method will not continue. And these days, you cannot rely on traditional approaches to attract customers. To overcome it, people choose more modern techniques, such as e-commerce shopping, over in-store shopping. PPC is ...

Given that we are consuming more and more of our media on digital devices, digital advertising strategy is continuously changing. Since the first banner ad was served in 1994, the digital advertising ecosystem has undoubtedly advanced significantly. Programmatic advertising has arguably experienced ...

Marketers from various industries are advancing social media marketing (SMM) from a standalone tool to a multifaceted source of marketing intelligence on an important—and expanding—audience, with over 80% of consumers reporting that social media, especially influencer content, significantly infl...