Marketers from various industries are advancing social media marketing (SMM) from a standalone tool to a multifaceted source of marketing intelligence on an important—and expanding—audience, with over 80% of consumers reporting that social media, especially influencer content, significantly infl...

The goal of so much of what we do as marketers is to be found online, which entails having our material appear at the top of search engine results pages (SERPs). But during the past five years, search engines have undergone significant transformation. We now do online searches on computers, smartpho...

Regardless of a company’s size or whether it conducts business online or not, a digital marketing strategy is a crucial component of the entire marketing mix. In order to increase sales in the current economy, small business marketing for a local business can include many offline local adverti...

Content Marketing is still alive. But it’s altering. What once worked may not always be viable now. Despite being widely used in the past, there are other ways to communicate with people nowadays. When it comes to cultivating a devoted customer base, generating leads, and increasing brand trus...

Although the phrase “Earned Media /PR” is not new, it now has a broader definition.It belongs to a category of media forms that also includes owned, shared, and paid media, all of which have excellent chances to sway consumers. In this article, we will talk about earned Earned Media /PR ...

The phrase “growth hacking” serves as a catch-all for tactics with a growth-centric focus. It is frequently applied to early-stage firms with tight budgets that require rapid expansion. The general aim of growth hacking tactics is to increase user or customer acquisition costs as little ...

With geofencing marketing, which allows businesses to target certain potential clients inside a defined geographic area, mobile marketing has advanced to a new level. What is geofencing meaning? How much does geofencing cost in India? What is the future of geofencing marketing in india? What is geof...