AI (Artificial intelligence) is an engineered science that a machine or Computer systems are trained with, providing large amounts of labeled training data, analyzing the data for correlations and patterns, and using these patterns to make predictions about future states to mimic the behavior of Hum...

Digital marketing has become a vast platform for everyone, whether you are a seller, a buyer or a viewer. Everybody wants to be digitalized in order to build up their businesses and make them a brand face.  To do all this you need someone who can guide you all about digital marketing. So , here [&h...

As you know, today’s strategy will not work tomorrow, or tomorrow’s method will not continue. And these days, you cannot rely on traditional approaches to attract customers. To overcome it, people choose more modern techniques, such as e-commerce shopping, over in-store shopping. PPC is ...

Given that we are consuming more and more of our media on digital devices, digital advertising strategy is continuously changing. Since the first banner ad was served in 1994, the digital advertising ecosystem has undoubtedly advanced significantly. Programmatic advertising has arguably experienced ...

Marketers from various industries are advancing social media marketing (SMM) from a standalone tool to a multifaceted source of marketing intelligence on an important—and expanding—audience, with over 80% of consumers reporting that social media, especially influencer content, significantly infl...

The goal of so much of what we do as marketers is to be found online, which entails having our material appear at the top of search engine results pages (SERPs). But during the past five years, search engines have undergone significant transformation. We now do online searches on computers, smartpho...

Regardless of a company’s size or whether it conducts business online or not, a digital marketing strategy is a crucial component of the entire marketing mix. In order to increase sales in the current economy, small business marketing for a local business can include many offline local adverti...