A progressive web app is a website that uses modern web technologies to deliver an app-like experience. It is designed with performance in mind, so it can be easily added to the home screen of an existing device or accessed quickly from the start screen on a new one. A progressive web app also provi...

As we progress into the digital age, marketing has become more and more about the person. This is attributable to the fact that as our lives become more and more intertwined with technology, there is an ever-increasing need for consumers to feel confident that they are not being extorted by one corp...

Neuromarketing is the art and science of understanding how we make decisions, and particularly how we make our buying decisions. It’s based on the idea that people buy things for emotional reasons, not rational ones. It’s a mix between psychology and marketing. Why it’s important: Neuromar...

Business transformation is an important term for making fundamental changes in how a business or an organization runs. This also includes all the processes and technologies. All these transformations help the organization run more efficiently and compete in a very better manner. Business transformat...

         Online events like webinars, seminars, or product launches are the best ways to spread the word about your brand to your existing clients as well as potential customers.          We see more and more brands participating in online events. They also provide them with other op...

Read on to know about all these digital marketing trends that will help your business not only just survive, but also thrive in this age of innovation. AI-Powered Optimization          The world is constantly buzzing about how the AI wave will take over every aspect of our lives in the futur...

1. Big Data and deep learning In this decade the world’s big data industry will continue to grow exponentially, which is great news for all marketers if you know how to harness the power of big data. A huge part of this task comes down to the tools you use, which is something that a […]...